Season 01 establishes Meta Campania Collective’s signature silhouettes and wardrobe staples.

Our chief inspiration is the considered nonchalance of the way an artist dresses, lives and works.  With a focus on quality of make, fit, and material, the brand is characterized by the lived-in individuality of every piece we produce.

The artist uniform—workwear jacket with drawstring trousers or shorts—centers the collection. The pieces are realized in tangibly natural materials: dry Japanese cotton, lightweight organic cotton, open-weave hemp wool, as well as a luxurious lamb suede.

Essential wardrobe staples fill out the collection: a classic t-shirt, a long-sleeve T, a ribbed tank top, a voluminous hoodie, and a raglan-sleeved crew neck sweater in all-year cashmere. Tailored essentials include a cotton summer shirt and a chambray artist’s shirt.

An ample tote with wrapped-leather handles comes in lamb suede as well as calf or deer leather. The bags—unlined and unconstructed—showcase the built-to-last elegance found throughout the entire collection.

Season 01 is completed by an offering of accessories, including a baseball cap, a two-ply cashmere beanie and cashmere scarf. Also featured are swim briefs and oversized beach towels.

Color is as essential to the collection as construction. A base palette of black, dark-chocolate brown, white, dark khaki and mink is highlighted with meta blue, red, and rust brown.

The lookbook, shot in Portofino, captures the light, life, and spirit of the locale.

Creative Direction: Jon Strassburg, Heiko Keinath, Constanze Walcher Art Direction: BUERO Photography: Stefan Armbruster, Jérémy Vitté Talent: Florian Pâque Location: Portofino, Italy